Hypnotic-19.02.2026.

How to successfully run two salons? Maja Hačić reveals why she has been using the Zoyya app for 5+ years

From entering the beauty industry to running two top salons – Maja Hačić from Salon ljepote Hypnotic shares her success story. Find out which challenges she faced, how she organized her business, and why the Zoyya app has been her key ally in everyday work for 5 years now.

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“The quality of products, education, and hours and hours of perfecting the technique”

Behind every perfect treatment there are hours of training and carefully selected products.

But professionalism is not reflected only in skilled hands, but also in the way the entire business is run.

To keep the focus on what they do best, Salon Hypnotic has entrusted its business organization to the Zoyya app.

As a strategic tool for management and communication, Zoyya has been an indispensable part of their team for 5 years.

How and why she decided to open her own salon

“I completed beauty school and had a passion for nails. At the beginning I simply enjoyed that. Since my dad is an entrepreneur, he encouraged me to step into entrepreneurship myself and helped me set up the business. Later I realized how beautiful cosmetics really is, only when I started working and saw how much we make people happy. I love seeing a smile on people’s faces when they are satisfied, when they feel prettier and better, and knowing that I personally contributed to that – that’s a huge joy for me.”

“I’ve put a lot of effort into keeping good employees satisfied”

To the question “What are the biggest challenges in running a beauty salon?” Maja answered that there are quite a few, but the most visible one is probably the recruitment and retention of quality staff. Realizing that this challenge requires a serious and strategic approach, Maja attended trainings and took part in mentoring programs that helped her establish communication styles and working processes everyone is happy with. They have also had a formal rulebook in the salon for a long time now, which everyone follows, and which mostly covers rules of conduct between the owner and employees, among the employees themselves, as well as the way they treat clients.

Why did you introduce digitalization in the beauty salon? And why specifically with the help of the Zoyya app?

“I wanted to make it easier for clients to book appointments and offer better access to treatments. At the same time, I wanted to get away from constant calls and messages (answered and unanswered). I couldn’t keep up, and it felt unprofessional to reply outside working hours or not reply at all. I was afraid of losing clients, but also my peace of mind. My relationship with Zoyya is probably a bit more special than others’, I’m very fond of it. I collaborated with Zoyya when the app was still in its early days, so you could say I also contributed ideas and suggestions for its development from a salon’s perspective. That’s why I know it’s good. I’m incredibly happy to see that today it has such a large number of satisfied users, and I am definitely still one of them.”

As an all-in-one application, Zoyya today offers numerous features. Which Zoyya features does Salon ljepote Hypnotic use exactly, and how do they help in practice?

“I use almost all Zoyya features. For example, during the holiday season the gift vouchers and service packages we sell are ideal for us.”

“What I would especially highlight among the features, which is very useful to me besides online booking of course, are the deposits. I believe everyone sometimes has clients who miss their appointments, and those can be 2-, 3-, 4- or even 5-hour slots. That’s why we introduced deposits and reduced no-shows. Anyone who doesn’t want to pay a deposit usually isn’t very serious about coming to the appointment. We have it set up so that the deposit has to be paid within 3 hours of the booking request. If the deposit isn’t paid within those three hours, the slot is released. At Hypnotic we work only with clients who respect that. Just think how many people from abroad come during the season, booking appointments left and right, and those reservations aren’t always serious. Deposits have helped us filter serious from non-serious bookings.”

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